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28 octobre 2009

The depths : They plumbed it

Ronald MacDonald reoffends and hauls diktat of gastronomy over the coals. The king of the Bigmac, the sacrosanct clown idol of many children started up a new McDonald's restaurant in India. The cows, in spite of the fact that they are sacred, are going to be between two slices of bread. Of course, I already see the fanatic consumers of cheesburger proclaim respect of the fastfood, that doesn't sell beef in its restaurants in India.

But how do you want to speak about respect, whereas indians know full well, that all over the world McDonald's feeds its sitting ducks with beef? This isn't an irritation towards the ones who glorify cows? Behind his mockingly smiling red lips, Ronald Macdonald doesn't he try to scoff at indians?

Unfortunately the simple-minded consumers can be seduced by the Macdonald's marketing strategy. In fact, India is the only country in the world where the restaurant doesn't sell neither beef nor pork, since there are about 140 millions indian Muslims. The secret weapon reposes so in menus based on chicken, fish, mutton and vegetables as well as self-styled vegetarian meals.

However we must recognize that this plan of attack seems to be efficacious but, in a sense the MacDonald's oppening in India is going to intensify segregation between poor and rich indians. Furthermore the unceasing waste of the fastfood is an irritation towards many indians, who are affected by poverty and famine. For instance French fries must be thrown in the garbage 11 minutes after it began to fry.

That's why, all things considered MacDonald's sticks around all over the world the kingdom of junk food, the temple of unhealthy meals, the Hell of gastronomy ...

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